The Codes of Gender Watch Online

Name: The Codes of Gender
Director: Sut Jhally
Genre: Documentary
Released: 2021-09-14
Duration: 1 h 13 min
Cast: Sut Jhally, Jeremy Earp, Aaron Vega, Sut Jhally, Sut Jhally

Category: Movie

Language: English

Genre: Documentary

Streaming Date: 13 Oct 2010

Duration: 01:13:50

Details

About The Codes of Gender Movie

The Codes of Gender Movie Streaming Watch Online. Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

The Codes of Gender Movie Cast & Crew

Sut Jhally
Directing
Jeremy Earp
Script Coordinator
Aaron Vega
Editor
Sut Jhally
Director
Sut Jhally
Editor
Sut Jhally
Writer
Loretta Alper
Information Systems Manager
Andrew Killoy
Editor
Andrew Killoy
Recording Supervision
Andrew Killoy
Animation
Scott Morris
Information Systems Manager
David Rabinovitz
Camera Operator
Rikk Desgres
Sound Engineer
Shannon McKenna
Imaging Science
Shannon McKenna
Imaging Science

The Codes of Gender Movie trailer

OTT Release Date

13 Oct 2010

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