Anushka Sharma has been declared as L'Oréal Paris' newest brand ambassador for India. Anushka has always been a passionate supporter of a more inclusive world in addition to being a well-known actress and businesswoman, and this perfectly complemented L'Oréal Paris' fundamental principles and cause-related efforts. She is also passionate about effective skincare and the benefits it may provide for modern women's confidence and well-being. She will serve as the face for the dermatologist- and science-backed skincare innovations that L'Oréal Paris will introduce to the Indian market.
“I have always admired L’Oréal Paris for pioneering innovation in the beauty industry with superior and exemplary products backed by science that the women of today need". Anushka Sharma stated when discussing the relationship. With this partnership, I look forward to making a positive impact in the beauty industry, making it more inclusive for women. It’s amazing to see an international brand supporting women to be the best version of themselves through unique initiatives and messaging. I hope to further support the brand’s vision by spreading the message of worth and empowerment to every beautiful woman out there!”
L'Oréal Paris' general manager, Divya Reddy, commented on the occasion by saying, “We are delighted to welcome Anushka Sharma to the L’Oréal Paris family. Anushka shares the mission of the brand L’Oréal Paris – to champion women's empowerment and celebrates their beauty because they are all worth it. With science and innovation at the core, we at L’Oréal Paris, strive to create a difference in the Indian Skincare market with our differentiated products which are validated by dermatologists and backed by science. We are ecstatic to join hands with Anushka to drive the skincare revolution in India!”
To promote the release of their newest skincare breakthrough, the Glycolic Bright Range, the company will shortly release a commercial film set in Paris and starring the lovely Anushka Sharma. The Glycolic Bright Range, created with the dermatologist-recommended Glycolic Acid, aids in fading five years' worth of dark spots in just two weeks to reveal even, glowing skin. A day cream with SPF, an overnight cream, a serum mask, and a highly potent yet delicate serum make up the line.
