Thalapathy Vijay's Varisu, directed by Vamshi Paidipally, hit the theatres on January 11. The film's Telugu version titled Vaarsudu will release on January 14. In a recent interview, Vamshi revealed how he kept the audience in mind while writing the script of Varisu.
In an interview with Galatta Plus, Vamshi said, "Now I have to tell this story and not deprive any element that the audience expects from him (Vijay). We start layering it. Once I know you are in, that’s where a commercial director comes in, matching this and getting the blend. Whatever I narrated to Vijay in the first line, that never changed—-you have to keep that intact as that’s where he got into the film. But we also have to give the whistle podu moments. He doesn’t come to do just action, there’s a certain way he does it. We need to deliver what fans expect. He’s a larger-than-life persona, and people watch him with that kind of feel."
He further added, "They want wholesome entertainment, not one kind of perspective, keeping them engrossed through dance, comedy, emotion or through character elevations. Entertainment means to keep them engaged—the way the want to watch Thalapathy Vijay sir. Audience have a certain expectation from a star, so when you go to him, you know what the audience is expecting. That’s what a commercial director enters—you know what the audience wants. We know that we are telling this story through Vijay sir. There is a certain expectation. He has a humongous fan following, there are kids who love him, families who love him, so we need to cater to them. It is a kind of spectrum we create for ourselves.”