Since its release on Wednesday, the Shah Rukh Khan and Deepika Padukone movie Pathaan have broken numerous records. The Siddharth Anand-directed film has shattered numerous box office records for the uninitiated. Given this, the level of public excitement surrounding the movie is unparalleled. In the midst of this, Pathaan helped an INOX theatre in Kashmir experience its first "houseful" in 32 years.
The official Twitter account of INOX, a well-known cinema chain, reported on January 26 that the buzz surrounding Pathaan had resulted in the Kashmir valley theatre being completely full for the first time in 32 years. The caption of the picture said, “Today, with #Pathaan frenzy gripping the nation, we are grateful to KING KHAN for bringing the treasured #HOUSEFULL sign back to the Kashmir Valley after 32 long years!”. In the photo, the organizers were seen posing with a houseful sign put outside the theatre.
Many SRK fans praised the occasion in the comments section. A user who identified themselves as being from Kashmir said, “Yes @iamsrk has brought back people to Cinema hall after more 30 years with #Pathaan. Unbelievable. This is a victory of #SRK and #Bollywood & India cinema here in #Kashmir.” Another one said, “What a sight.”
Speaking of Pathaan's box office results, it has become an iconic success. It has made Rs. 68 Cr. in the Hindi version on day two, and Rs. 2.5 Cr. in dubbed forms, making it the first Hindi film to achieve Rs. 70 Cr. in a single day.
The spy thriller was directed by Siddharth Anand. It was produced by YRF. The movie also stars John Abraham in the lead role, with Ashutosh Rana and Dimple Kapadia filling out the supporting cast. In addition to them, Salman Khan also appears in the movie after the intermission for a 15-minute cameo.