Shah Rukh Khan Attends Burj Khalifa Event To Huge Fanfare
Shah Rukh Khan Attends Burj Khalifa Event To Huge Fanfare
Khan is the face of the group that owns 39 hospitals and medical centres in the UAE and Oman. Shah Rukh is in the UAE to launch a brand campaign for the group.
On Wednesday, Bollywood superstar Shah Rukh Khan lit up the Burj Khalifa, the highest structure in the world. One of the leading healthcare service providers in the UAE used the occasion to launch an integrated brand campaign.
The organization owns 39 hospitals and medical facilities in the UAE and Oman, and Khan is the brand ambassador for the brand. Khan's close ties to the UAE were shown at the campaign launch.
Before illuminating the displays with the actor's advertisement, the Burj Khalifa's musical fountain, according to a fan account, played music from Khan's "Om Shanti Om."
The actor narrates the tale of the healthcare organization in the 1:10-minute campaign video that aired on Wednesday.
Burjeel Holdings Chairman Shamsheer Vayalil said: "We are proud to launch the campaign with superstar Shah Rukh Khan that epitomizes the values we cherish. It symbolizes Burjeel Holdings' ambition to become a global leader in healthcare based out of a country that has inspired the world with its fascinating growth story."
