Ananya Panday and Ranbir Kapoor have been named as TASVA's first brand ambassadors, bringing glitz and style to all of your celebrations. Prepare to welcome the holiday and Shaadi seasons with Bollywood's most appealing couple. Ananya Panday and Ranbir Kapoor are featured in a holiday ad video that was distributed across media platforms to promote the brand's assortment of ethnic clothes.
Ananya Panday and Ranbir Kapoor stand in for the evolving mindset of contemporary India. With its traditional and fusion Indian attire that is high on unsurpassed quality, comfort, and style, TASVA, which was launched in 2021, intends to breathe new vitality into the Indian festive experience for the male consumer. Its message of individual independence and letting one's uniqueness shine is in perfect harmony with Ranbir Kapoor and Ananya Panday.
“I am excited to join the TASVA tribe! It’s amazing how the brand is making Indian celebrations and occasions so much more stylish, modern and fresh, which is what my personal style is as well. The campaign Ek Naya Nazariya captures present-day India and its celebrations perfectly”, Ranbir Kapoor said.
“It gives me immense pleasure to be a part of the TASVA tribe. My personal style ideology identifies with TASVA's fresh approach when it comes to ethnic wear for men & Indian celebrations. Starting my association with the brand's #EkNayaNazariya campaign is very special. It captures modern India's thinking in such a beautiful way”, Ananya Panday said.
Tarun Tahiliani, Chief Design Officer of TASVA, commented on the news by asking, “Who better than Ranbir Kapoor and Ananya Panday to bring alive the vision of TASVA and its contemporary styles. Like TASVA, they have a natural sense of style that’s effortless and a perfect representation of new age India. I am thrilled to have their charming and youthful energy, fuel the brand appeal for our standout and fast growing menswear brand.”
Mr. Sandeep Pal, CEO of TASVA, remarked in response to the partnership, “We are extremely pleased to have Ranbir Kapoor and Ananya Panday join the TASVA tribe. The brand was conceptualized with a view to change the way India thinks about ethnic menswear for festive occasions & weddings. It is all about expressing one’s individuality and a beautiful balance of modern tastes, rooted in tradition. Ranbir & Ananya are a perfect match for TASVA’s brand ideology.”
