Following the flops of several high-profile big-budget movies, the industry is in a state of shock. The producers are being pushed to reconsider their plans for releasing feature films. To make 2023 a better year for the Hindi film industry, actors are being pressured to lower their acting costs. while producers are putting unsatisfactory scripts in the cans right away. Non-theatrical movies are one of the various actions the industry has taken. It includes delivering them straight to OTT platforms.
Vicky Kaushal, Kiara Advani, and Bhumi Pednekar feature in Shashank Khaitan's Govinda Naam Mera. It has been purchased by Disney+Hotstar for a total of Rs. 62 crores. According to a source familiar with the situation and speaking to Bollywood Hungama, "It's a comic entertainer. but not exactly a film that's ideal for the big screen in today's world. Hence, the makers decided on a direct-to-digital premiere,". Star Network has purchased the satellite and digital rights for Rs 62 crore.
The source further added that "The digital rights are valued at Rs. 42 crores and the satellite rights at Rs. 20 crores. The initial market expectation of Dharma Productions for Govinda Naam Mera was Rs. 80 crores, but the buyers were not too keen to spend such a big amount on the film. Finally, the deal was locked at Rs. 62 crores," "The budget of the film is equal to the revenue fetched. The team is now in a no profit no loss zone, which is still better than entailing losses in today's world,"
